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About Virani Financial

Latif Virani  linkedin

The Virani Family has been in the life insurance industry for over 40 years.  Latif started his career with Canada Life in 1987.  In 1992, he became an independent broker.  Over his 25 year career, he has excelled and consistently been among the top 10% of elite advisors.  He has a passion for helping families and businesses evaluate risk and protect their interest.  He has acquired a large range of knowledge in the insurance industry and built strong relationships with the leading insurance companies in Canada.

“I believe each client should be treated with humility, respect, and confidentiality.  Over the years, I have paid many life insurance claims.  I consider this to be the most important part of my work, as this is when my clients need me most.  I handle this process with efficiency and the utmost care.”

Latif has been happily married for over 30 years to his wife Nevin and they have two grown sons.  The older son, Abeed, has followed his father’s footsteps and has been in the business for over 6 years.  Their younger son Omar is a dentist and is practising locally in Vancouver.  Latif is well respected within his Ismaili community and loves volunteering his time to help others.  His hobbies include golf, fitness and travel.

“By choosing Virani Financial to look after your financial affairs, we bring you over 40 years and 3 generations of experience.”



Abeed Virani, CFP, B. Comm linkedin

Abeed Virani is a Certified Financial Planner and a graduate of Royal Roads University BComm. in Entrepreneurial Management.  Abeed brings fresh vision and invaluable skill sets to Virani Financial and has contributed to many organizational changes since he joined the family business.  His key role is to strengthen relationships with existing clients and offer his financial expertise.


“My parents have taught me that life is not an easy road, but if you treat people with respect and consistently try your best, you will succeed.  I have adopted this as my own philosophy and apply it to all aspects of my life.” 


Abeed’s other passion’s include music and travel.  He is an acoustic guitar player and singer, and is schooling in audio engineering and production.  He loves to dedicate hours towards musical growth and aspires to help other musicians create and record their musical gifts.